10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine
Ken Hill
1. Promote your ezine on the top third of your site, and on
every page of your site with a subscription box that
advertises your ezine.
2. Tell your visitors the benefits of subscribing to your
ezine -- what's in it for them for subscribing to your ezine.
3. Provide a bonus for subscribing to your ezine. Your bonus
could be a free ad, ebook, email course, software, or
access to your members only site.
4. Make sample issues of your ezine available to your
visitors by autoresponder.
Your sample issues will increase your subscriptions by
giving your visitors a firsthand look at the valuable
content to be found in your ezine, the topics you cover,
your point of view, and your personality.
5. Provide an archive of all your past issues.
You could provide your visitors with a web based archive of
all your past issues. This will not only help you to get
more subscribers, but will also fill your site with keyword
rich webpages which can help your site to rank higher in the
search engines.
In addition, you can create your archive by making all of
your past issues available by autoresponder if you don't
have the time to keep up a web based archive.
6. Tell your visitors that if they subscribe to your ezine
that they'll be entitled to subscriber only discounts.
This could be discounts on purchasing your products or
discounts on advertising in your ezine.
7. Publish testimonials for your ezine on your site.
This will increase the number of people that subscribe to
your ezine by showing them what your ezine has done for
other people - how it has helped them, provided them with
valuable information, showed them how to promote their
businesses etc.
8. Let your visitors know that you will never sell or give
away their information. Have a strong privacy policy in
place.
9. Tell your visitors what your next issue is going to be
about. For instance what the topic of the feature article
is or anything new you have planned.
10. Have a sweepstakes or contest for f-ree advertising or
products. Tell your visitors that if they subscribe to your
ezine that they will be entered every month in your contest
or sweepstakes.
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