Why Give Away Free Information
Jill Black
The idea of publishing and giving away free
information is not a new concept. Drug companies,
for example, have been publishing and disseminating
free information booklets and pamphlets to promote
prescription drugs for targeted conditions such as
diabetes, asthma, heart disease for a long time.
The Internet has accelerated this trend. Just as a
person attends a trade show or similar event will
collect the free pamphlets and booklets from each
stand these same people also collect free
information and books while browsing on the web.
This has led to the giving away of the many free
newsletters and books that proliferate on nearly
every web site making this marketing method weaker
than in the past as there is currently too much
free information available.
However, people who come to your site still expect
to learn something or take away for information
when they leave.
The more free information you can provide the more
likely they are to visit again in the future.
Only high quality information will be read.
As a promotional tool only high quality information
gets read, much like the glossy brochure that provides
a wealth of helpful information that a person is more
likely to read rather than dispose of immediately into
the rubbish bin.
Never use blatant advertising that is nothing more
than a list of products you have on offer with a
"buy my products" message on every page with no real
content for the reader as this will qualify with
instant deletion and what could have become an
ongoing relationship with a new potential customer
or client is probably lost forever.
Content is published at web sites and given away
for free for a variety of purposes including.
- To distribute as a promotional tool to generate
traffic to a web site at minimal or no cost - except
for the time involved in producing the material.
- To gain new leads by having people sign up and give
their contact information before receiving the free
offer.
- As a bonus when someone purchases a more expensive
item.
As a marketing tool free information will always be
around so take a look today at your business and
decide how you can best use this tool to increase
your profits by giving something away for free. As
they saying goes "you have to give before you receive"
and this is especially true on the net.
Copyright J Black. For more articles and ideas visit
Jill online at http://www.netwrite-publish.com
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